It's easy. Bait your hook with stupid.
It's true, we're a sucker for that stuff, although it does have a downside. We'll come up, swallow the bait, follow the line to its source, devour the poor fool holding the pole, and then waddle off, all fat and smug. It's our nature, we can't help it.
So, for instance, an Indiana politician who is considered a potential presidential candidate, Mitch Daniels, talks about atheism.
People who reject the idea of a God — who think that we're just accidental protoplasm — have always been with us. What bothers me is the implications — which not all such folks have thought through — because really, if we are just accidental, if this life is all there is, if there is no eternal standard of right and wrong, then all that matters is power.
And atheism leads to brutality. All the horrific crimes of the last century were committed by atheists — Stalin and Hitler and Mao and so forth — because it flows very naturally from an idea that there is no judgment and there is nothing other than the brief time we spend on this Earth.
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"Listen. You smell something?"
Dr. Raymond Stantz, Ghost Busters